Our new U.S. campaign "Si What’s Next" will debut at the Boston Wine Expo on February 14th.
Now in its 24th year, the Boston Wine Expo is one of the premier wine events in the country and a gateway to quality trade and upscale consumers in the Northeast market. Held each year in Boston – the seventh largest wine market in the United States – the expo features samplings of international wines, food tastings, seminars and demonstrations with attendance reaching over 9,000 wine enthusiasts.
During the event, we will launch and promote our new platform Si What’s Next, offer tastings of Ribera del Duero and Rueda wines and educate trade and consumers on the regions and the exceptional wines.
