When: December 1st, 7-10PM
Where: Andaz on 5th, NYC (private event space)
Who: 75+ Consumers & Media
The Details:
AskMen and Ribera del Duero will host 75+ consumers and media for an evening of wine discovery, focusing on a selection of wines from the region. During this event, guests will be invited to participate in an intimate one-on-one style tasting flight with Master Sommelier and RyR Ambassador Alex LaPratt, where they will have the opportunity to learn more about the region, varietal, and be guided through how to best explore these wine using all of their senses (touch, look, smell, taste) like a somm would. From reading a label, to the color in the glass, to how the wines express themselves on the nose and mouth. They will then be encouraged to use these methods during the rest of the night, as they explore additional wines form the regions at three pairing “stations.” These stations will be staffed by other sommeliers and wine experts who will continue to guide them in using their senses as they taste the wines paired with a specially-selected canapé. The aim is to have two different wines per 1 food pairing, so they can see the difference in how the wine pairs differently based on its profile. Wines will also be available by the glass.
Benefits for your participation:
By participating and providing wine for the AskMen Savvier Than A Sommelier event in December, wineries will benefit in a number of ways:
· Opportunity to engage with 75+ highly engaged and on-target consumers and media, through trial and education about the region, the varietal and your wines specifically
· AskMen social amplification on Facebook & Twitter (1million likes on Facebook and almost 200K followers on Twitter) – will post an event gallery with visuals of wines
· Alex LaPratt Interview Video on AskMen.com – potential to include visuals of bottles on camera
· Sommelier touchpoints – 4 wine experts and sommeliers will be co-hosting our event, learning about your wines inside and out so they can educate the consumers and media who attend; potential to be considered for their wine lists if a fit
· Retail and sales opportunity – plan to have iPads on site for consumer purchase through local/online retailers
