PENGUIN RANDOM HOUSE OPEN HOUSE EVENT-
When: December 15th, 4-5:30PM
Where: Hunter College, NYC
Who: 600+ Consumers & Media
The Details: Rueda and Ribera del Duero will join Penguin Random House at their Annual Winter Open House Event in New York City on December 15th. The day-long event will have 600+ guests and will feature various authors and new books – it’s already sold out! Rueda will have its very own wine tasting activity during the reception at the end of the day, as well as a selection of Ribera and Rueda wines by the glass available at the three bars. There will be five tasting tables with three-wine tasting flights.
Benefits for your participation:
By participating and providing wine for the Penguin Random House Open House event in December, wineries will benefit in a number of ways:
Opportunity to engage with a potential of 600 highly-engaged and on-target consumers through trial and education about the region, the varietal and your wines via the tasting table experience
Potential for Penguin Random House social amplification and on-site consumer engagement on social (signage with social prompts)
Retail and sales opportunity – plan to have iPads on site for consumer purchase through local/online retailers
